HIGHLIGHTS FROM THE JILLIAN HARRIS X SMASH + TESS COLLECTION LAUNCH EVENT

Behind the Brand ·

On October 22nd, Smash + Tess hosted Jillian Harris, Team Jilly and about 100 #smashtessgirls for an amazing party to celebrate the launch of the Jillian Harris x Smash + Tess collection! 

Tickets to the party were snapped up in 5 mins or less so we wanted to share some fun highlights for those who couldn’t make it.

The Set Up

When choosing a venue, we were inspired by Jillian’s style and fell in love with the bright, feminine décor of Honey Salt in the JW Marriott Parq Vancouver! From white whicker chairs to the pastel light fixtures, we knew it would be the perfect back drop for a girly shopping event!

The chef @honeysaltvancouver made some delicious vegan pizza and snacks which included popcorn, obvi!

The S+T team set up a pop-up area where #smashtessgirls could feel for themselves just how cozy the thicker material is and try on their Jilly Joggers and Harris Hoodies.  In fact, the material is so much heavier that our clothing racks couldn’t hold them all and started to collapse! Thank goodness we got some new ones just before the doors opened! Crisis averted! lol  

Bespoke Décor brought the pretty with an Instagramable wall for photos, cute florals and greenery.

What’s a party without something sweet to nibble on? The cutest cookies from @sprinkleandwhisk were the perfect final touch!

And does an epic party even happen if it’s not 100% documented by a talented photographer? NOPE! We were so lucky to have Brooklyn, @brooklynphotography capture all of these moments.

 

The Guests of Honour

Once the rosé was on ice and mojitos were on standby, Jillian Harris and Shay, Mindy & Tyler from Team Jilly arrived! (And they were ready for a glass of something, especially after a turbulent flight from Kelowna!)

Guests were welcomed in and most lined up for a pic with Jillian while others couldn’t wait to snag their size in the new collection of JH x S+T Rompers. (Still available in minis!)

From selfies to laugh out loud moments, Jillian really is such a genuine person who gives each person her attention and unique experience. From her funny stories about Nacho or Justin, to self-deprecating humour, she left all of us feeling like we’re her besties! Team Jilly says what you see is what you get with Jillian and it’s true.

 And P.S… if you want to get Jilly something for Christmas, try a selfie stick because this was apparently the first time she used one and LOVED it.

The Atmosphere

The whole evening felt so warm and had both Jillian and the co-founder of Smash + Tess Ashley Freeborn a little misty eyed during their speech. Ashley said that she feels so fortunate that Jillian loved and supported Smash + Tess from the beginning and how she went from making a few sales a day to her phone blowing up when Jillian first mentioned the Romper on Instagram. 

Jillian responded by saying she loves doing what she can for Canadian brands and that if she can choose which businesses to support, then female founded, made in Vancouver is like a no-brainer! She also said she owns too many Rompers to count and wears them all the time even though Justin still hasn’t come around to loving them! (Sound familiar?! No guy fully understands the obsession until they have put on a Guy Romper!) 

After Jillian and Ashley shared what the JH x S+T collab meant for them, the night continued with more fun, good chats, shopping and of course, wine! 

The best part was getting together to #rompsohard to celebrate as a team! Unfortunately, we missed co-founder Tess and Principal and Director of Operations, Mercedes, but they were there in spirit and on Instastories! 

Thank you, Jillian, Team Jilly and Team S+T for making it all happen! 

xx

 


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