THE FEATURED #SMASHTESSGIRL - KAREN HOEKSTRA

Our #smashtessfam ·

Karen is the super mom who not only has four children but also runs her own business, K’Pure. She specializes in all-natural products that are all amazing! You know when you go for the natural deodorants and they don’t quiiiite do the job – Karen has this under control! Not only is she an amazing fellow boss babe, but she is also has a heart of gold! When we launched our Giving Tuesday campaign, she was so on board to give back to NICU mamas by including some products in our boxes! 

We thought, with Galentine’s AND Valentine’s Day coming up, she would be the perfect person to share some self-care tips and her favourite products you MUST have! We hope you love getting to know Karen and welcoming her to the #smashtessfam! 

karen hoekstra from k'pure sat on couch wearing smash + tess pink romper

You were a part of our Giving Tuesday campaign! Thank you SO much! As a mom, what did that mean to you?   

Thank you for including me in the campaign! It was so inspiring to watch that campaign and to hear all the other women's stories!  It makes me so proud that my kids can see me involved in campaigns and projects like this, knowing that they are watching me and also being inspired!  

How did K’Pure start?   

It truly was an "accidental" business! I had hand made some products to promote the gym I owned in 2016.  Those lip balm and body scrubs then evolved into our sprays and the development of our deodorant.  I literally started with a shoebox of essential oils and a KitchenAid mixer in my kitchen!  The products became popular with local businesses and my gym clients and the business snowballed from there. 

What advice would you give someone who is looking to pivot in their career?   

Go for it!! I recommend that 100%! I never in a million years would have imagined that I would be selling deodorant on the internet, but I am so glad I took the risk and left my career as a personal trainer.  Work your side gig until you know for sure that it's what you really want to do and keep at it until you can switch over completely from your original career.  It will most likely mean a lot of long days and sleepless nights at first, but it will be so worth it!  

karen hoekstra wearing pink smash + tess romper sat on stairs

Who inspires you?  

I am inspired by anyone who has a dream and manifests it into reality.  It's so easy to make excuses to start something new, so I love watching someone take a vision and go against the naysayers and obstacles and make it happen!    

If someone is new to your brand, what is the must-have product they need to try first?   

Our deodorant is our top seller but Go Getter face balm is my favourite 

What is your favourite form of self-care?   

My favourite way to end the day is a hot bath,glass of wine and  

What is your fave way to rock a Romper?   

Jean jacket and white sneakers!  

What does your ultimate Sunday look like?   

A long sleep in, lounging with a mimosa and binge-watching a great show!  

karen hoekstra wearing pink smash + tess romper on couch with dog

What is your go-to pump up song?  

I'm loving Miley Cyrus's Malibu EDM Remix right now!  

What does being a #smashtessgirl mean to you?  

I love being part of this community! It's so much more than the rompers!  I love the culture of sticking together, lifting each other up and supporting one another! 

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