BARBIE® X S+T: THE STORY BEHIND THE COLLECTION

BARBIE® X S+T: THE STORY BEHIND THE COLLECTION

A dream come true for dreamwear!

In honour of International Women’s Day, we teamed up with Barbie® to create a limited-edition capsule collection.

Barbie® is a household name that has been inspiring young girls for generations. We couldn’t think of a better brand to partner with to design a collection that would empower women of all ages to live big lives with ease and confidence.

Drawing inspiration from the famous “Barbie Pink” colour, the limited-edition collection includes Rompers, t-shirts and select styles with the iconic Barbie® logo. Get a glimpse at the vivid and versatile Barbie® x S+T collection:

BARBIE® x S+T LIVE BIG HOODIE ROMPER

Chase and crush your goals in this hooded Romper designed for days when you need a little confidence boost!

BARBIE® x S+T LIVE BIG TRACK PANT

Run after your dreams in these pants designed with 24-7 comfort in mind. 

BARBIE® x S+T LIVE BIG SUNDAY ROMPER

Feel empowered when you slip into this fresh version of our classic Sunday Romper.

BARBIE® x S+T LIVE BIG MINI SUNDAY ROMPER

Match with your mini with this new take on the classic Sunday Romper.

BARBIE® x S+T LIVE BIG EVERYDAY TEE

Get inspired to LIVE BIG with this exclusive graphic tee. 

BARBIE® x S+T LIVE BIG BARBIE TEE

Rock the iconic Barbie® logo with pride!

The 2022 International Women’s Day theme is #BreakTheBias, which aims to forge women’s equality by committing to call out bias and stereotypes. We’ll be carrying this message forward throughout the week of International Women’s Day with a #SmashTheBias Instagram Story series that focuses on women in the #SmashTessFam who are positive role models.

In addition, as a part of our commitment to honouring women and future generations, we will be making a $10,000 donation to Girl Up, a movement dedicated to advancing girls’ skills, rights and leadership opportunities. Our CEO, Ashley Freeborn will also be featured in Barbie’s “You Can Be Anything” series, a campaign that will highlight inspirational female leaders from diverse industries and backgrounds.

We are so proud of this beautiful partnership and to be collaborating with a brand who also believes that women can do anything they put their mind to. Here’s to a future filled with powerful women doing BIG things!

By Smash+Tess

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